Team · 18 people · Hanoi
Four disciplines,
one team.
Strategists from Bratus + Beautique. Designers from Hanoi luxe studios. Engineers shipping full-stack Next.js for enterprise. Operations from Big-4 consulting. Six key roles representing the team.
Founder · CEO
Lâm Nguyễn
15 years in e-commerce + brand. Rebranded HighCommerce into Mintrix. Operates 7 Shopify stores. Believes brands must be measurable every day.
From HighCommerce · 2018
Head of Strategy
Minh Trần
10 years in brand strategy. Ex-Bratus + Beautique. Leads a measurable positioning framework across 38 brands from F&B to fintech.
From Bratus · 2023
Creative Director
Khanh Phạm
12 years in design — identity, motion, web. Ex Hanoi luxe studio. Leads the production-ready Brand System v2 for 24 brands in 2024-26.
From Hanoi · 2024
Head of Growth
Hà Nguyễn
8 years in performance marketing. Operates paid spend of 50B+ VND/year. Builds attribution models + daily dashboards for every client.
From R/GA · 2024
Head of Engineering
Tuấn Lê
13 years full-stack. Next.js + TypeScript + Postgres. Builds live dashboards, Shopify Admin integrations, IT consulting for enterprise.
From HighCommerce · 2022
Head of Operations
Phương Đặng
9 years in operations + finance. Ex-Big-4 consulting. Leads operations across 38 clients, finance reconciliation, SLA management.
From Deloitte · 2025