MINTRIX · BRAND OS · v2.6 LIVE
Mintrix builds a brand operating system — strategy · design · growth — run with the precision of a product team. Founders see the numbers every morning, not every quarter.
Brand Operating System · 04 modules
Services · 04 disciplines · 01 OS
Positioning is not a clever tagline. It's the decision to lose which customers in order to keep which — written precisely enough that the team executes without drift six months later.
Identity is not a logo. Identity is how a brand moves — typography, motion, voice, system. Mintrix builds production-ready design systems — not pretty-on-Behance, ugly-in-product.
Performance is not a monthly report. Mintrix runs Meta, Google, TikTok like a product team — daily dashboard, weekly review, KPIs tied to revenue. No vanity metrics, no cargo-cult.
Stock never tells a brand's story. Mintrix in-house studio — director, DP, editor, color, sound — ships commercial-grade brand video at social-feed pace.
Operating sequence · 4 phases
Every Mintrix engagement follows the same engineering sequence — from baseline audit to daily measurement. Scroll to see each phase.
Understand the status quo before touching any output. Stakeholder interviews, market scan, audit of existing assets, baseline metric lock. Applies to any scope — strategy, design, growth or media.
Lock scope, deliverables, timeline, measurable success metric. The plan is a testable spec — not a 50-page PDF to file away. Every item has acceptance criteria.
Production work against the locked scope — identity build, content shoot, campaign deployment, asset shipping. Weekly reviews, iterate based on feedback and live data.
Ship live, measure daily, review weekly, recalibrate monthly. The phase traditional agencies usually skip — Mintrix takes it most seriously. KPIs tied to revenue, not vanity.
"A strong brand is one measured every day — not every quarter."
— Mintrix · Brand Operating System —
Pricing · 04 packages · Public
Four packages, starting prices public. Pick the closest fit — no demo call required just to see the number. Final scope tailored to your brief.
Positioning, narrative, brand architecture. Output: a spec precise enough that the team executes without drift six months later.
Production-ready identity system. Logo, typography, palette, motion guideline. Not pretty-on-Behance, ugly-in-product.
Performance + brand run like a product team. Daily dashboard, weekly review, KPIs tied to revenue. Most popular.
Hà Nội in-house studio — director, DP, editor, color, sound. Commercial-grade brand video at social-feed pace.
Team · 18 people · Hanoi
Strategists from Bratus + Beautique. Designers from Hanoi luxe studios. Engineers building full-stack Next.js for enterprise. Operations from Big-4 consulting.
Founder · Strategy
10 years of brand strategy + product engineering. Ex-FPT, ex-Bratus. Hà Nội native.
Design Director
Identity systems for luxe and DTC brands. Previously at Beautique, Brand Brothers.
Engineering Lead
Full-stack Next.js + React Native. Ex-Tiki, ex-VNG. Builds client dashboards.
Growth Strategy
Eight years of performance marketing. Meta Blueprint + Google certified. Clean-data type.
Kick off · 48h reply guarantee